McCarter Design

client story Egon Zehnder

Global leadership and executive search firm, Zurich/New York

Scope of this client story

  • marketing collateral
  • whitepaper series
  • e-communications
  • books
  • animated holiday e-cards
  • event branding & invitations
  • advertising

This Zurich-based global executive search firm, with a strong foothold in the European and Asian markets, needed a US-based design partner to assist in enhancing it’s “minimal” Swiss-brand to appeal to the North American market. While staying true to the clean Swiss aesthetic, we lent a more energetic face to the brand, to appeal to US and Canadian audiences who were used to a “heavier marketing hand” in professional communications. We spearheaded all North American communication needs, bridging two branding programs over 7 years.

Work included marketing brochures, whitepapers, advertising, invitations, e-newsletters and animated holiday e-cards. Additionally, we proudly produced two of the company’s corporate archive “Big Books” — 600 page tomes outlining their 400+ consultants and key history/events for their historic archives and internal global networking use in 2011 and 2014.