McCarter Design

client story North Line Search Partners

Boutique Executive Search Firm, Chicago

Scope of this client story

  • logo development
  • signage
  • report and RFP templates
  • stationery system
  • presentation tools
  • drink coasters

A boutique, C-level search firm, specializing in consumer and industrial industries, NorthLine Partners needed a more professional presence to align with it’s aggressively growing business. We designed an identity that tied loosely to it’s railway inspired name, as they are located along the Northline of the Chicago commuter train line. A system of branded support materials followed, including branded office templates, PowerPoint report and RFP templates, signage and advertising. We also assisted in reflecting their new brand presence in their interior space design. This high-energy performing group had no qualms with extending their candid and irreverant personality to the “quotable branded drink coasters” that would accompany many after-5pm power meetings onsite with provided spirits.