McCarter Design

client story Leadership Greater Chicago

Premier civic leadership development, chicago IL

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Scope of this client story

  • brand development
  • print collateral
  • Event branding
  • Advertising
  • image library development
  • Exhibits & Promotions
  • motion graphics & Social Media

Leadership Greater Chicago (LGC) is an incubator initiative to develop new and diverse civic leadership in and for the Chicago region. They do this through programs designed to educate candidates on issues critical to the Chicago community and incite leadership prowess toward making a positive impact in the region.

Some of our longest client relationships start less expectedly. We began our partnership with LGC through a fast referral to create a high-impact PowerPoint pitch to their Board, delivering new unorthodox ideas. As there had been little branding done to date for the organization, we encouraged them to allow us to explore a look authentic to their personality and mission. “Progressive, gritty, collaborative, game-changing—yet reserved” were a few attributes the team offered us for immediate direction. Ultimately, the image direction, color, fonts and overall tone proposed were adopted—and the seeds of a relevant brand presence were sowed.

Years later, as their exclusive design partner, we are still building on that initial work—allowing the brand to transform as the organization grows. Today there are over 1,200 Fellow graduates of the program, greatly expanded corporate sponsors who find value in sending their brightest to LGC—and new programs being developed to enrich their offerings.

Recent feedback confirms our successful collaboration: “Our success is your success! Many thanks for your partnership, creativity, and flexibility in creating a campaign that is bright, energizing, and motivating. Undeniably, these designs made an important and positive impact in our record-breaking results this year: we more than doubled our appeal goal and welcomed double the number of participants from previous years. We are grateful to work with McCarter Design!”