McCarter Design

Environment & 3D

OUR ENVIRONMENT IS THE THIRD BRAND DIMENSION, following print and digital. It’s the brand experience we give our audiences in real time. We give dimensional life to the logo in signage, extend the character of the firm in a lobby space mural, visualize the spacial details of the trade show booth. Traffic flow, materials and lighting combine with the guideline elements to brand the visitor experience 360 degrees.