McCarter Design

Identity & Branding

IT’S THE CRITICAL FIRST IMPRESSION. Successful brands are built on the back of research, experience, brutal self-analysis and intuition. They envision themselves 5-10 years down the road, while owning who they are today. A strong brand connects both personally and globally. The most engaging brands are honest (and fearless). Brand is the blend of the right “voice”, aesthetic and attitude. Brand is the whole package. From the elevator speech, to the color of the carpet, to the thickness of the business card. Brand is the impression they walk away with without ever having met you